BMW OPEN REGISTRATION FOR SUBSIDISED INFANT CARRIER CAR SEATS
DEC 2, 2019 @12.29PM
BMW Malaysia aims to accelerate the adoption of child car seats through a subsidy programme as part of the BMW Safety 360° initiative. In collaboration with Childline Foundation and Safe ‘n Sound, 150 infant carrier car seats will be made available at a subsidised price of RM100 each.
This is in line with the Transport Ministry’s move to enforce the usage of child car seats starting January next year. To encourage the adoption of child car seat usage, drivers will not be penalised for the first six months of enforcement but will receive warnings to install the seats.
Harald Hoelzl, the Managing Director of BMW Group Malaysia emphasised the need for automakers to press on for child safety as currently there are only 30% of drivers who use car seats for their children.
"It is encouraging to see the Ministry of Transport take a definite step into making child car seats mandatory in the year to come, but at the same time, recognise that there are parents who may have limited access to them – therefore providing tax breaks and reduced excise fee for child car seats. In support of that, we are now bringing the subsidy programme online to make infant carrier car seats accessible to households with income less than RM 3,000 a month," added Harald.
Registration for the subsidised car seats
The rear-facing infant carrier car seat, which retails at RM199, can be used from birth to 13kg and carries the ECE R44-04 certification. Parents can register for the subsidised infant carrier car seat at www.safensound.com.my/pages/child-car-seat-subsidy-programme. Parents eligible for the subsidy will be notified, after which a payment of RM 100 must be made prior to the pick-up of the car seat.
Datin Wong Poai Hong, Childline Foundation explained that parents will also be educated on the proper ways of choosing and installing the child car seats to ensure the utmost safety of their children upon collection of the infant carrier car seat. By educating them, we hope that they too will become advocates for child safety.
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