COLGATE AND THE ALLIANCE FOR A CAVITY FREE FUTURE (ACFF) SPREAD AWARENESS ON DENTAL CARIES
NOV 19, 2019 @ 9.02 AM
In conjunction with World Cavity-Free Future Day 2019 (WCFFD 2019), Colgate and The Alliance for a Cavity-Free Future (ACFF) have joined forces to launch an infographic to raise awareness on dental caries and cavities. Their mutual goal is to eradicate cavities in children.
With the purpose of bringing to light that tooth decay is a common health epidemic, the infographic includes useful facts and statistics that will help educate and empower readers on oral health. This includes sharing about how cavities form, the statistics of cavities, how it impacts a child’s life quality, as well as the functions of different ingredients in a toothpaste.
“Oral diseases such as dental caries may not be common conversational topics, however the statistics of caries’ prevalence in children show that more must be done, in terms of prevention and treatment. Here, community awareness is vital as the effects of caries and cavities are far-reaching. If we increase the awareness, we can help reduce the number of people suffering from cavities in the coming years. In fact, it has been shown that caries can occur in children as young as 1 year old.
Children aged 5-years and below have an average of 8 milk teeth inflicted with cavities. It is time that we place more emphasis on the right steps to eradicate the most common chronic, and largely preventable disease in the world,” said Professor Dr Rahimah Abdul Kadir, chairman for The Alliance for A Cavity Free Future (ACFF) – Malaysia Chapter.
Key ingredients to combat caries
The main part of an effective oral health regime is the type of products used and consumers need to be aware of the function that ingredients play in the toothpaste. There are 3 key ingredients that help combat caries and cavities effectively:
Individuals must also commit to proper oral health maintenance and adhere to a routine to remain cavity-free, such as brushing teeth for two minutes, flossing and using mouthwash twice a day; replacing one’s toothbrush every three months and regular visits to the dentist.
With support from the Ministry of Education, and to address the need for greater global awareness of dental caries and cavities, Colgate and ACFF celebrated WCFFD 2019 with the theme ‘Brighter Future with Zero Cavities’.
Celebrations were carried out to highlight and spur the awareness of preventive measures to achieve a cavity-free future for all that included a successful attempt by 3,245 students from SJK (C) Yak Chee in Puchong at breaking the record for the ‘Largest Participation in a Tooth-Brushing Event (Primary Students)’ in the Malaysia Book or Records. Additionally, Colgate’s very own twist to the classic Malaysian childhood song, ‘Bangun Pagi, Gosok Gigi’, performed by its ‘Bright Smiles, Bright Futures’ ambassador, Alyssa Dezek was also revealed.
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