TUNE PROTECT LAUNCH EXTREME SPORTS PLAN
NOV 9, 2018 @4.30 PM
Sports+, Tune Protect’s first on-demand protection plan was launched today. It is one of the few plans available in Malaysia that covers a wide range of extreme sports and provides the flexibility of selecting cover from just one day, up to one year, all within a few taps at tuneprotect.com/sports.
Sports+ is the perfect companion for sport enthusiasts, fitness buffs or anyone who needs protection from accidental injuries, unforeseen medical expenses and sports equipment damage.
Tune Protect Group chief executive officer Razman Hafidz pointed out that in Malaysia, sports and recreation is a significant market with value of gross output increasing from approximately RM14 billion in 2010 to RM17 billion in 2015.
"E-commerce sales in the fitness industry recorded a 14 per cent increase between 2017 and 2018 to RM130 million, with the largest contributor to that being wearables such as Fitbit. Within the Klang Valley, the number of fitness studios, fitness apps and other health conscious establishments have become more prevalent in the past few years. It is clear that the trend towards sport and fitness is on an upward climb."
"With this insight, Tune Protect’s Sports+ plan gives consumers peace of mind even upon embarking on sporting and extreme sport pursuits overseas. Suiting varied lifestyles, the on-demand option is easy, fast and provides the flexibility of purchasing the plan immediately before engaging in a sporting activity. While there are specific exclusions, the extreme sports covered include paragliding, white water rafting, snowboarding, kite surfing and even bungee jumping to name a few."
Tune Protect Malaysia Strategic Management general manager Thai Mei Lih disclosed that Tune Protect’s Sports+ has two offerings, providing total coverage of up to RM33,500 or RM56,000 for accidental death or permanent disablement, medical expenses and sports equipment damage.
"The premium payable depends on the choice of plan and duration of cover (between 24 hours and one year), which ranges from RM5 to RM350 (excluding Stamp Duty)."
“Just like ride-sharing apps like Grab, where you hail a cab when you need it, similarly, protection on-demand allows you to operate the same way - getting your protection on-the-spot, with just a few taps before you decide to jump into that kayak, or when you’re standing at that triathlon starting line,” Razman proudly remarked.
In conjunction with the launch of Sports+, various initiatives will be taking place which include a special 25 per cent*** instant cash back on the product as well as partnering with an international surfing sportswear company for an event in December 2018.