De lettuce B.E.A.R launches immunity-boosting selenium lettuces

June 6, 2023
De Lettuce B.E.A.R is looking to introduce an even healthier option to leafy green vegetables that provide consumers with even more nutrients and health benefits. 

“Our mission at De Lettuce B.E.A.R is to provide our customers with the most nutritious and healthy products possible. By introducing selenium Bio-fortified lettuce, we are not only delivering a game-changing product in vegetable nutrition but also helping to address the widespread deficiency of this essential micronutrient in our diets”, said its CEO Jia Zhuang Chin.  

Insufficient selenium intake
Globally, selenium deficiency is becoming a growing problem with estimates indicating over 1 billion people worldwide affected by insufficient selenium intake. This is concerning as it could lead to a range of health problems, including an increased risk of cancer, heart disease, and other chronic conditions. Selenium bio-fortification is an effective strategy for increasing the selenium content of crops and thereby improving human health outcomes. 

“With this in mind, we wanted to devise the best strategy to develop veggies that could address this nutrient deficiency in the most sustainable and organic manner. Thus our unique and ideal indoor vertical farming and hydroponic methods were developed. We meticulously control factors such as light, temperature, water flow rate, water temperature, and nutrient concentration to deliver optimum lettuce growth and produce that is packed with nutrients - especially selenium,” he continued. 

By growing their crops in selenium-rich mediums through hydroponic techniques, De Lettuce B.E.A.R's products contain 10 times more selenium than ordinary vegetables, ensuring that the human body can absorb a higher percentage of nutrients. 

These selenium bio-fortified lettuces can lower cholesterol levels, improve vision, reduce inflammation, improve sleep quality, slow ageing, smoothen metabolism, lower blood pressure, strengthen bones, boost immune systems, prevent Alzheimer’s disease, prevent cancer, reduce anxiety whilst also hydrating the body and aiding in weight loss. 

Specifically, De Lettuce B.E.A.R's features a product range which includes Green Coral Lettuce, Mix Coral Lettuce, Green Butterhead Lettuce, Mix Butterhead Lettuce, Romaine Lettuce, Baby Romaine Lettuce as well as ready-to-eat packs of Salad Mix with Ceasar’s Salad Dressing and Roasted Sesame Salad.

De Lettuce B.E.A.R's products are also all-natural as well as free from pesticides and herbicides, making them safe for consumption. Through Artificial Intelligence (AI) technology indoor vertical farming, the lettuces are grown in controlled environments and harvested in just 39 days, making them both efficient and environmentally friendly.

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