Nuren Group digitalizes parenthood experience with SuperApp

May 25, 2023
Nuren Group has launched their Parenting SuperApp by Motherhood — a mobile app that provides mothers with a one-stop solution for all their parenting needs through information and content relating to pregnancy, motherhood, childcare. 

The SuperApp is poised to revolutionise the parenting experience through its comprehensive platform that caters to all aspects of the parenting journey. Utilising cutting-edge AI-powered software, the app offers personalised recommendations based on user profiles, including tracking pregnancy and toddler milestones, finding suitable doctors, accessing live expert videos, and shopping for baby and family essentials. 

Reflecting on the inspiration behind the app, Petrina Goh, co-founder and CEO of Nuren Group, shares: “As a mother, I know firsthand how challenging it can be to find trustworthy and relevant information on parenting on top of finding it overwhelming and confusing. We created this app to help mothers confidently access vital parenting information and support — empowering them to make informed decisions throughout their parenting journey.”

Fine-tuned to provide mothers with optimal convenience and support throughout their parenting journey, the app offers a host of user-friendly tools, such as an ovulation and due date calculator which helps mothers plan and prepare for their pregnancy journey. The app also offers various community programs, webinars and workshops that cover all antenatal, parenting, and children's needs.

Moreover, it goes beyond just digital content, offering a wide range of activities both online and offline. From fun events like role playing (firefighter, paramedics), to cooking and baking classes, the app provides engaging activities that promote hands-on learning and interactive experiences for children, fostering their holistic development in a fun and educational manner.

The motherhood workshops and motherhood guide on the app are just two examples of their commitment to connecting mothers from all backgrounds and stages of motherhood. From support groups, to workshops and events, every mother has a special opportunity to exchange information and learn from other experienced mothers and medical professionals.

The app also provides a wealth of helpful parenting resources — including articles written by mothers, for mothers — to support mothers in navigating the unique challenges they may face during pregnancy, childbirth and parenting.

For more information about the Parenting SuperApp by Motherhood and Nuren Group, please visit www.nurengroup.com and www.motherhood.com.my.  

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