UMW Toyota's generous donation bolsters cancer society's vital servicesOctober 27, 2023
UMW Toyota Motor Sdn Bhd (UMWT) exemplifies its commitment to a better future for all with a generous donation to the National Cancer Society of Malaysia (NCSM) through its Start Your Impossible (SYI) campaign. This substantial contribution will significantly enhance NCSM's ability to expand and improve its services and programs.
Start Your Impossible (SYI) is a branding campaign by Toyota Motor Corporation (TMC), launched in conjunction with the Tokyo Olympics in 2020. In line with this, UMWT introduced the annual Toyota Outrun, not only promoting a youthful brand image but also reaffirming its position as an innovative mobility company. The event's proceeds are dedicated to esteemed non-governmental organizations, such as the NCSM. The 2023 Toyota Outrun garnered an overwhelming response, resulting in a remarkable collection of RM170,000. This substantial contribution will empower NCSM, the pioneering non-profit cancer organisation in Malaysia since its establishment in 1966. NCSM has steadfastly provided education, care, and support services to individuals affected by cancer and the broader community. The funds from Toyota Outrun aim to amplify NCSM's services, enabling crucial initiatives such as community cancer and health screening programs, including the transformative Jejak Kanser, and vaccination drives. Additionally, the donation will facilitate daily transportation for patients residing in Children and Adult's Homes, ensuring vital access to medical care. The official handover ceremony took place at the UMWT Shah Alam Office and witnessed the presence of senior management representatives from UMWT alongside distinguished representatives from the NCSM. EXPLORE FURTHER
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