SENSODYNE INTRODUCES DUAL ACTION TOOTHPASTESEPT 12, 2019 @9.22PM
Sensodyne Sensitivity & Gum toothpaste has been clinically proven to relieve sensitivity and improve gum health.
Sensitive teeth and gum health are two common dental problems that can now be relieved in one solution – with Sensodyne Sensitivity & Gum toothpaste. The all-new toothpaste has been clinically proven to relieve sensitivity and improve gum health. Its dual action formula works to actively build a layer over sensitive areas of your teeth, so as to protect teeth against sensitivity, whilst targeting and removing plaque bacteria that can cause swollen gums, bad breath and other gum problems.
Teeth sensitivity and gum problems are prevalent dental conditions. Globally over 50% of teeth sensitivity sufferers also report signs of gum problems and a research study conducted in 2010 indicated that 9 out of 10 Malaysian adults suffer from gum problems. Dentists have also recognised a close link between these two symptoms - teeth sensitivity and gum problems. Receding gums is one of the main causes of tooth sensitivity, and the most common cause of receding gums is gum problem. When dentine inside teeth is exposed, revealing tiny holes inside it, it can affect the nerve inside the tooth leading to sensitivity. Plaque build-up Reports show that almost half (44%) of people with teeth sensitivity opt to change their toothbrushing habits so that they are able to avoid the affected areas of their teeth and gums. This can lead to a sticky film of bacteria called plaque. Plaque that is not removed by twice-daily brushing can build up on the teeth and cause swollen gum, bad breath and discomfort when brushing or flossing. Dentists agree that both these symptoms need attention and their patients would benefit from taking control of the two problems as soon as possible. “Teeth sensitivity and gum problems are prevalent in the country; yet, such issues go underdetected and under-treated. The growing number of sufferers we see are also not proactively managing either symptoms. These two issues are inter-related and would be required to be simultaneously addressed," explained Dr Cheah Chia Wei, from the Department Of Restorative Dentistry Of Dental Faculty, University Malaya. 
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