JORDAN UNVEILS ECO-FRIENDLY GREEN CLEAN TOOTHBRUSHAPRIL 18, 2019 @ 3.47 PM
(From left) William Koong, CEO of Biji-biji Initiative, Professor Dr P Agamuthu, Eric Yong, Country Manager of Malaysia for Jordan Asia Pacific, Her Excellency Gunn and Dato’ Dr Ahmad Kamarulnajuib Che Ibrahim at the launching ceremony.
Jordan Asia Pacific today unveiled an eco-friendly toothbrush as part of their Green Clean campaign to raise awareness on the 3R concept: Reduce, Reuse and Recycle.
Sandee Chai, Jordan Asia Pacific’s Regional Brand Manager said that the eco-friendly Green Clean toothbrush is made of 100 per cent recycled plastic, 100 per cent bio-based bristles and packaged in a 100 per cent green packaging. The event attended by the Ambassador of Norway to Malaysia, Her Excellency Gunn Jorid Roset, and officiated by the Director General of the Department of Environment (DOE), Malaysia, Dato’ Dr Ahmad Kamarulnajuib Che Ibrahim is expected to run from April to December in different phases. Sharing a ‘sneak preview’ of what is to come in the next phase, Eric Yong, Country Manager of Jordan Asia Pacific said the company will be rolling out an old toothbrush collection drive. Malaysians generate 40,000 tonnes of solid waste per day Meanwhile, Professor Dr P Agamuthu from University of Malaya explained that there were approximately 14 million tonnes of municipal solid wastes generated in Malaysia in 2019, or 40,000 tonnes a day, and the overall recycling rate that year was 17.5 per cent. He also shared that plastic was the second highest household waste at 13.2 per cent, behind food waste which comprised of 44.5 per cent household waste composition in 2017. Her Excellency Gunn Jorid Roset also shared information on Norway’s efforts in plastic recycling, claiming that 97 per cent of plastic bottles in Norway are recycled. She added that plastic producers are incentivised with zero taxation on Environmental Tax if they achieve a collective recycling target of 95 per cent. 
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