Nestle introduces 'Cerelac Citarasa Ibu' for toddlers

NESTLE INTRODUCES 'CERELAC CITARASA IBU' FOR TODDLERS

APRIL 9, 2021 @10AM

Specially made for children aged 12 months old and above, this savoury food option provides a porridge-like texture with actual rice crispies.

The latest offering comes in two delicious variants — Chicken Porridge and Vegetable Porridge.

NESTLÉ launches its latest addition, CERELAC Citarasa Ibu™, allowing the Little Ones to transition into their next culinary experience, from pureed food to firmer texture and savoury taste — just like the family meal. Specially made for children aged 12 months old and above, this savoury food option provides a porridge-like texture with actual "rice crispies", enabling the Little Ones to feel as though they are eating solid foods that are similar to adult meals enjoyed by their parents.

The latest offering comes in two delicious variants — Chicken Porridge and Vegetable Porridge. With inspiration from mom’s kitchen, Citarasa Ibu is made with natural ingredients such as carrot crunchies and flakes, onion flakes, and vegetable blend flakes specially selected for a little one’s consumption.

Launched virtually via Facebook live, eager members of the public were also able to get insights from fellow moms — Ika Nabella, celebrity mompreneur and proud mother of a one-year-old, and Dahlia Shazwan, fellow mom-influencer and host. Both shared their tips and tricks on elevating their little ones’ family dining experience with Citarasa Ibu throughout the session.

With the theme A Bowl of Nutrition, Full of Goodness, Citarasa Ibu is a savoury porridge high in protein, calcium, and iron as well as containing 15 vitamins and minerals. These nutrients support the little one’s growth and development into the next phase. As a young one grows, these key nutrients are crucial to ensure proper development, both physically and mentally.

“By enabling little ones to routinely join their parents at the table, they can develop a better physical and social bond with their parents, contributing to the development of self-confidence in other social situations,” said Jasmin L. Estacio, Business Manager of NESTLÉ Nutrition Malaysia.

To prepare, simply measure 75ml of boiling water into a bowl and add 25g or 3 level tablespoons of CERELAC Citarasa Ibu, mix well and hold for 3 minutes before serving. During the Facebook Live session, both Ika and Dahlia showcased the porridge-like consistency, which is great for little ones aged 12 months and above as they venture into their next culinary experience. The aroma and savoury taste derived from natural ingredients were also highlighted during the preparation, showcasing the goodness for the benefit of little ones.

CERELAC® Citarasa Ibu™ is available at major hypermarkets and supermarkets nationwide with a recommended retail price of RM9.50. To request a sample, visit https://www.startwell.nestle.com.my/free-sample-cerelac-citarasa-ibu .

​NESTLE INTRODUCES 'CERELAC CITARASA IBU' FOR TODDLERS

NESTLE INTRODUCES 'CERELAC CITARASA IBU' FOR TODDLERS