Sun Life sets book of records with sustainability bicycle
November 15, 2019
(Left to right) Raymond Lew, CEO of Sun Life Malaysia and Hairul Azreen, brand ambassador riding the sustainability bicycles at the #AHealthierEarth event.
Sun Life Malaysia Assurance Berhad and Sun Life Malaysia Takaful Berhad has earned a spot in the Malaysia Book of Records after its year-long efforts in championing healthy and sustainable living to empower Malaysians to live healthier and brighter lives.
Set during a three-day #AHealthierEarth event at Publika Shopping Gallery, the remarkable record was for “Most Green Energy Generated with Sustainability Bicycle”. Throughout 2019, the company placed sustainability bicycles at all its Brighter Lives Roadshows in shopping malls and key events which saw more than 7000 people pedaling away to generate a total of 2,500 Wh of electricity. The energy generated was then converted into monetary value amounting to RM2,750 to assist HOPE worldwide Malaysia (HOPE), a charity organization that focuses on helping the urban poor community, with their center’s electricity expenses. Sustainability and community outreach The #AHealthierEarth event represents the culmination of a series of sustainability and community outreach initiatives focused on bringing brighter lives to people. Throughout the year, Sun Life Malaysia has successfully impacted others through workout sessions and free health screenings for the public and health awareness programs for the underprivileged. At the same event, Sun Life Malaysia also reimbursed RM7090 (equivalent to 10 months’ worth of electricity expenses) to 10 underprivileged beneficiaries for their consistent participation in the health programs organized by HOPE. |
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